Swiss industrial corporation Georg Fischer is becoming increasingly global.
It is therefore all the more important to strengthen employee identification with the company.
Georg Fischer set several agencies this task in 2013.
In the pitch, Signum impressed with a magazine that establishes a strong emotional bond with the corporation, while also generating a sense of pride in the company’s extraordinary people and excellent products.
Employees with interesting
hobbies are shown on the front
page of each issue. This creates
a sense of closeness and an
intensive feeling of togetherness.
Important strategic decisions and facts are also conveyed via the actual people involved. Using the example of employees from across the world, Globe shows how internationalisation of business can enrich corporate culture.
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